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Definition

What is an employee evaluation, and how do you make it measurable?

An employee evaluation reviews performance, behavior and goals so the organization can see strengths and skill gaps, support promotion and development, and align a manager and an employee. Without criteria and a record, it stays an impression in a Word file. B2E replaces scattered forms with one cycle: goals, a questionnaire, self-assessment, manager feedback and an AI summary, stored on the employee record.

Implementation

How a first employee evaluation cycle goes live

First cycle: a form, an org structure, and managers who know what to complete.

3–4 weeks for a first cycle when the form and an owner are ready

1

Design

Criteria, rating scales, and what differs by unit.

2

Connect

Org tree and employee record — so the form is not a separate file.

3

Pilot

One unit and a short manager briefing before an organization-wide open.

4

Cycle

Open, reminders, and completion tracking for HR.

What the cycle includes

Methods inside an employee evaluation system

Manager review, self-assessment, 360° feedback and goals — one organizational frame, not a stack of files.

Manager review and feedback meeting

The direct manager rates performance and adds written comments against criteria, with prior cycles available before the feedback meeting.

Employee self-assessment

The employee completes a self-assessment before the meeting — results, blockers and aspirations — so the conversation starts from facts.

360° employee feedback

A 360°-style process: manager feedback, self-assessment and additional raters the organization defines, under the same permissions and reporting frame.

Goals and in-cycle tracking

Measurable personal goals at the start of the period, evidence collected during the cycle, and a comparison of what was set with what was delivered.

Form and AI

From the evaluation form to an AI summary for leadership

The form defines what is measured. AI shortens the writing. The decision stays with the manager.

A review form tailored by role and unit

Different templates for units, roles and career tracks, with a shared rating scale and one reporting frame.

  • Delivery against goals set in advance
  • Work quality and professional knowledge
  • Teamwork and communication
  • Initiative, ownership and leadership where the role requires it

AI for writing evaluations and summaries

Two capabilities inside the review, not a separate writing tool. The manager edits and approves before the text is closed.

  • Writing assistant: draft, tighten wording and align professional tone
  • Cycle summary: strengths, gaps and follow-up recommendations
  • The summary uses the form and the goals, not a generic template
  • Judgment and approval stay with the manager and HR

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Advantages

Employee Evaluation System Advantages

Tools that streamline the cycle, help managers write with AI, and give HR and leadership a live view of progress.

Process Efficiency

Digital and measurable personal goal setting, with direct comparison against actual performance — without unnecessary paperwork and bureaucracy.

Convenient Tracking Tools

Managers can view their employees' data in an organizational tree, see who completed a self-evaluation and who hasn't yet, and view scores in real time.

Management Oversight

For senior management and HR managers — a complete overview of all managers and the progress of their employee evaluation processes.

How Does It Work?

How a digital employee evaluation cycle runs

Performance evaluation is a cycle — from goals to a feedback meeting stored on the employee record.

Goals and criteria

At the start of the period the manager and employee set measurable goals and the criteria for the cycle.

Evidence and self-assessment

Results, tasks, achievements and feedback accumulate during the period. Before close, the employee completes a self-assessment.

Review form with AI assistance

The manager completes a quantitative and written form. The writing assistant helps with wording; the manager owns the content.

Feedback meeting and development plan

The meeting closes the cycle, sets next goals, and the outcome is stored on the employee record.

Key Features

System Capabilities

What you need to run a transparent review cycle — in one place, connected to the employee record.

Automatic evaluee list

Evaluee names appear on the manager's employee screen from the org tree — no manual search.

Ratings and written feedback

Rate performance and add written comments for each criterion on a structured form.

AI writing assistant

Drafts, clearer wording and a more consistent tone — without replacing the manager's judgment.

Timeline reminders

Automatic reminders to managers who are behind the review schedule.

Score distribution report

Desired versus actual scores for each manager at their organizational level.

Live completion status

HR and managers see who submitted forms and who is still open.

Self-assessment before the meeting

The employee completes a self-evaluation before the feedback session, as a starting point for the conversation.

AI summary on the employee record

The cycle summary captures strengths, gaps and recommendations, and is stored with goals and the development plan.

65+ direct clients and hundreds of end customers

עיריית עפולה
Amdocs
עיריית אשקלון
Branco Weiss
Bronfman Alon
Cognyte
Elbit Systems
Goldfish
HCT
חמדת
Horowitz
רשות שדות התעופה
Integra
Johnson & Johnson
עיריית כפר סבא
התנועה הקיבוצית
Logica
מעוף
מרמנת
מרחבים
My Pensya
Natoon
PEI
Profound
רימון
Rothschild CP
Shvoong
Surecomp
תעבורה
Taldor
Talent Solutions
TAPI
Teva
טבריה
Tri Plus
UFIS
UI
YMAS
מ.א. יואב
Zviran
What Our Clients Say

Our Clients' Success Stories

"The evaluation system gave our managers the tools they needed to have meaningful performance conversations. It's become an essential part of our HR workflow."

RK
Rachel K.
VP Human Resources · Johnson & Johnson

"Before B2E, reviews lived in spreadsheets. Now I can see in real time who completed a self-review, and managers walk into the feedback meeting with data."

MA
Michal A.
HR Manager · Elbit Systems

"The writing assistant saved managers hours of drafting without replacing their judgment. We closed a review cycle with consistent language across units."

OG
Oren G.
Head of Organizational Development · Amdocs
FAQ

Frequently Asked Questions About Employee Evaluations

Answers HR managers and team leaders ask before a review cycle.

What is an employee evaluation, and what is it for?
An employee evaluation reviews performance, behavior and goals over a defined period. It is meant to improve performance, surface skill gaps, align a manager and an employee, and base development or promotion on a record rather than end-of-year memory. It is not an engagement survey: a survey measures perceptions; an evaluation reviews delivery against goals and criteria.
Which questions and criteria belong on an evaluation form?
Start from the decisions the cycle must support. Typical criteria: delivery against goals, work quality and professional knowledge, teamwork and communication, and initiative or leadership where the role requires it. Fewer criteria with a defined scale and one or two open questions beat a long form managers rush through. In B2E you can use a different template by unit or role inside one reporting frame.
How often should employee evaluations run?
A full cycle at least once a year is the baseline in most organizations, but a single year-end meeting is late. Set goals at the start, check them during the period, and close with a feedback meeting. The system keeps goals, the self-assessment and the manager form in the same cycle so the conversation is not only about the last quarter.
What is the difference between an annual review and 360° feedback?
An annual or periodic review is the manager-and-employee process: goals, a form and a feedback meeting. 360° feedback adds other viewpoints — peers, interfaces or direct reports — as a layer, not as a replacement for goals and the manager review. B2E supports structured forms, self-assessment, manager feedback and 360°-style processes the organization defines, under the same permissions.
How does employee self-assessment work?
Before the feedback meeting the employee completes a self-assessment: what was achieved, what got in the way, and what they want next. The manager sees who finished and who has not. Comparing the two views reduces surprises in the meeting.
How does AI help managers write evaluations?
The writing assistant helps draft text, tighten wording and align tone across managers. Separately, an AI summary turns cycle inputs into strengths, gaps and recommendations. Both use what was entered on the form and the goals. The manager edits and approves — the system does not close an evaluation on its own.
How does HR track completion and score distribution?
HR and leadership see in real time who completed forms and who is late, plus a distribution report that compares desired and actual scores by manager and organizational level. Reminders go to managers who miss the schedule.
Can evaluation forms differ by role or department?
Yes. You can define different templates for units, roles and career tracks — sales targets versus delivery quality in a staff unit, for example — and still keep a shared frame for metrics and reporting.
How do evaluations connect to the employee record and payroll?
Results, goals and the development plan are stored on the digital employee record, next to role, unit and history. B2E does not replace payroll: payroll still calculates pay, and the record syncs from it so the manager has employment context in the review conversation.
How long does it take to implement an employee evaluation system?
A first cycle typically goes live in 3–4 weeks when HR has an owner, an agreed form and a connection to the org structure. Start with criteria, a pilot in one unit and a short manager briefing, then open the cycle more widely. Book a demo to see the form on your process.
Guide

An employee evaluation guide: criteria, common mistakes, and going digital

Employee evaluations work when there are goals, a form with criteria, completion tracking and a link to the employee record — not a Word file once a year.

Organizations run employee evaluations to improve performance, find training needs, support promotion and development, and align individual goals with the unit. That is different from an engagement survey: a survey collects perceptions; an evaluation reviews a person's delivery against what was defined.

Mistakes that repeat: scoring only the last few weeks, vague criteria with no scale, managers who were never calibrated, and feedback with no follow-up. A short form with a definition for each rating level, plus a short briefing before the cycle opens, fixes more than a long questionnaire.

A digital system adds what a document cannot: who is still open, a reminder for anyone late, history, and permissions so a manager sees their own people. When the result is stored on the employee record, the next cycle starts from context. AI tools shorten writing and summaries; they do not replace the conversation.

The guides below go deeper on the form, 360° feedback, goals and AI summaries. This page is the place to evaluate the software; the articles answer the operational question.

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